Centenary Way
Delivering a healthier city
A new report from research body TRUUD highlights the significant health and social value generated by Birmingham’s Paradise development. The findings estimate that the scheme has already helped to avoid around £32 million in healthcare costs, demonstrating the power of urban regeneration to deliver long-term social and environmental benefits.
Looking ahead, the report suggests that if plans for Phase 3 of the development are fully realised, the area could see up to £43 million in health gains—around £20 million more than projected under Birmingham’s Local Plan. These benefits are attributed to a stronger emphasis on active travel, enhanced opportunities for walking, and improved perceptions of safety.
The research also notes that further measures—such as expanding green spaces, tackling air and noise pollution, and reducing the impact of nearby major roads—could unlock even greater health outcomes for the city.
Download the press release above to see the full report.