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Rotunda and Bull Ring Shopping Centre, 1964

The exposed structure following the removal of the original cladding

Typical floor plan

Typical floor plan

View of the the tower sitting above the redeveloped Bullring Shopping Centre

Today, the tower sits above the redeveloped Bullring Shopping Centre


The new anodised aluminium skin

Interior view

Circulation space


Entrance lobby


A true Birmingham icon, the once fading Rotunda tower today sits above the redeveloped Bullring, revitalised as sought-after city centre apartments.

Working with Urban Splash, we re-clad the Grade II listed, 22-storey landmark in anodised aluminium, removing 50% of the concrete cladding and increasing the glazed area to fulfil the compromised vision of original architect James Roberts.

Our smart floor plan made the most efficient use of space, and the building’s cylindrical form has been enhanced by new floor-to-ceiling windows, granting tenants expansive views across the city. Textured glass provides external animation, and internally, the building has a glamorous reception and spacious lobbies.

When completed in 2008, the building was quality assessed by Visit Britain and awarded Birmingham’s first ever five-star accommodation rating for its one, two and penthouse apartments. More importantly, the refurbishment has ensured the building’s long-term future and returned it to its original status as a focal point for the city.

Client Urban Splash
Location Birmingham
Size 14,434 sq m
Status Completed 2008
Homes 234 apartments
Awards LABC Building Excellence Award 2009, Visit Britain Award 2008, Built in Quality Award 2008, Insider Award 2008
Dav Bansal