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Scheme model

1:1000 model



Aerial view of site

Salford pre-development

Terraced townhouses Barrow Street

Terraced townhouses formed part of the first phase of developlment

Salford Central

Salford Central masterplan, covering almost 18-hectares, was the city’s largest-ever planning application at the time of its submission. Our ambitious proposals, a collaboration between the English Cities Fund and Muse, formed an urban design-led scheme for the Chapel Street Corridor and the Adelphi/Bexley Square Conservation Area.

The masterplan followed more than two years of consultation with the community and stakeholders, with the aim of delivering a holistic regeneration of this part of Salford for the benefit of existing residents and businesses, as well as acting as a catalyst to redevelopment in the city as a whole.

The design process involved testing and re-engineering an earlier diagrammatic plan into a scheme that optimises street vitality, legibility and pedestrian routes to integrate the area into the wider community. The masterplan encouraged investment in up to 864 new homes, a 390-bed hotel and 197,000 square metres of office space, creating an exemplary mixed-use development.

Client Muse and English Cities Fund
Location Salford
Size 17.744 hectares
Status Completed 2015
Homes 864 apartments and townhouses
Awards Salford Good Design Award 2010
Alan McCartney
Simon Pearson